My Story

Currently, I am completing a PhD exploring the effects of audible frequencies on the mind, brain and body on Leverhulme’s Sensation and Perception to Awareness Doctoral Scholarship Programme.

My research combines music and neuroscience, investigating the potential of sound as a tool for improving autonomic health and self-regulation by measuring its impact on biosignals. As an interdisciplinary researcher, my background is in music. I completed an MA in Sonic Arts and Composition before spending several years in advertising, working closely with a music streaming service client. During this time, I developed a deep fascination with the potential of sound as a therapeutic tool.

Commercially, I have over ten years of experience working with Global brands, from Spotify to Finisterre. I’ve become a copy and creative polymath. Accumulating a supersized toolkit of wordcraft skills, from sculpting impactful copy, product description language hierarchies, taglines and designing tone of voice guidelines for mega brands to writing long-form academic articles and scripting interviews for popstars, chatbots, and even popstar chatbots.